As a neutral third-party, Privo, which has been granted Safe Harbor status under COPPA, and its industry leading partners propose to offer an interoperable Protect My Child Registry (PMCR) that would allow parents to have a voice in whether their children can participate in online environments that pose a perceived potential risk.

The PMCR has been designed to address the industry-wide privacy issue of controlling access to personal information and content for multiple age groups, including the U13 segment that is specifically addressed by COPPA. In its simplest form, the PMCR will provide a secure, scalable, and cost sensitive solution which allows a parent or guardian to put organizations (subscribing or non-subscribing) on notice of the need to protect or turn away from registration Personally Identifiable Information (PII) associated with a minor child.

The PMCR is designed to allow parents to manage their children’s access to age restricted products and services whether the age restriction is company imposed through terms of use, parent restricted by overriding a company’s terms of use, or imposed through regulatory requirements. The PMCR will act as an agent on behalf of the parent and child subscriber to notify companies of the age associated with, at minimum, the child’s registered email address(es).

 

 

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